A sexy award winning Mikuni Advertising Campaign featuring
beautiful Iron & Lace Calendar Kitten and World Superbike girl Andra Cobb
Mikuni American, manufacturer of the industry leading Mikuni HSR 42/45/48 Performance Carburetors for the American V-Twin market and a sponsor of the popular Iron & Lace Custom Motorcycle & Pinup Model Calendar, has kicked off an exciting and sexy new adverting campaign in 2004. The advertising campaign is being produced by Gianatsis Design Associates.

Mikuni Vice President of Marketing, Lee Chapin explains the radical new advertising approach for the otherwise conservative Japanese company" Since the introduction of the HSR smoothbore carburetor line back in the 1980's, Mikuni has relied on Gianatsis Design to produce highly effective product advertising to let the consumer about the exclusive performance advantages of our HSR carburetors. That original adverting concept combined with other marketing programs like our sponsorship of the Gianatsis Design produced Iron & Lace Calendar featuring America's top custom bike builders, has allowed Mikuni to established itself as the leading brand for performance carburetors.

"We felt it was time for a fresh new approach towards marketing the HSR carburetor, and Jim Gianatsis felt an image ad featuring just a photograph with minimal text was the way to go.

Jim proposed, 'Why not have one of the beautiful calendar models hold the HSR carburetor!' But the carburetor would be too small in proportion when held by a model, and how would she be dressed?" Which led us to the idea of having the HSR carb placed on a V-twin motor with the model placed behind the motor, hugging it. The motor would be large enough that the model could appear to be nude sitting behind it. And with minimal or no text in the ad it would really grab people's attention, which its does. In turn, the market response has been phenomenal!

Proven Advertising & Marketing Services

Creative Director Jim Gianatsis brings to his clients an extensive and highly successful 30 plus year background in the motorsports and fashion apparel markets. Experience which includes having served as the Marketing and Advertising Design Director for some of the industry's leading motorsports manufacturers and distributors, and sports apparel companies. Jim also held editorial and contributing photographer positions at many of the industry's leading motorsports magazines before Jim chose to establish his own acclaimed advertising graphic design and photography agency, where his knowledge and experience is now available to assist your company.

Let Gianatsis Design produce for your company an all new advertising campaign that's original, eye catching and will prove highly effective towardsdirectly increasing your company's market position and product sales, even within a tight budget.

Above and Left: Unique and highly efective magazine ad campaigns for Sudco International, Bates Leathers, STD Development engine components.
Below: Gianatsis Design has produced catalogs well many well known companies including Mikuni American, Yoshimura Suzuki, Moto-X Fox,
Kushitani Leathers, Fieldsheer Riding Gear and STD Development.

Gianatsis Design Associates
advertising design • photography • web design

Los Angeles, California, USA
Phone: (010) 818.223.8550 • Fax: (010) 818.223.8590

email: JGDesign@FastDates.com

Partial Client List: American Suzuki, American Honda, Toyota R&D, Yoshimura R&D, Vance & Hines, White Brothers, Moto-X Fox/Fox Racing, Fox Shox, Mikuni American, Performance Machine, Answer Racing, Bates Leathers, U.S. Kushitani, Z Custom Leathers, Renthal, Fieldsheer, STD Development, Pro One, Branch Flowmetrics, Dynatek, Easyriders Publications (Easyriders, V-Twin), Iron Works, American Iron, Russ Brown Attorney and others.