some reason the beautiful umbrella girls at Monza wouldn't believe
or accept Jim's generous offer to bring them back to Los Angeles
and make them famous FastDates.com Calendar models and Hollywood
Back from Italy!
With full coverage of Monza World Superbike and World Ducati
Week 2004 - a 10 day paid dream / work vacation for any sportbike
enthusiast. We started off at the Monza
World Superbike round on May 16th, then drive down to
the Adriatic seaside town of Rimini for WDW2004
which was one of the world's biggest and best bike manufacturer
produced enthusiast events ever!
spent the week based at the seaside town of Rimini next
to the Misano Grand Prix track, taking the Ducati DRE
Advanced Racing School on the 999 Superbike with instructor
and former World Champion Marco Luchinelli, tackling the
twisting mountains roads of Tuscany on the Multistrada,
taking an exclusive tour of the Ducati factory Corse Race
Shop, plus the factory and museum, partying until the
week hours of the morning with thousands of other Ducati
enthusiasts, and being there for the announcement of Ducati's
new 4-cylinder Desmodecici
240hp Superbike! Join us in the next few weeks as the
complete story unfolds.... - Jimmy
"The Greek" Gianatsis, Editor
WDW2004 Paddock Midway at Misano featured a huge Stage (middle
rear) with a back wall big screen TV showcasing the stage
shows, presentations and nightly concerts by top bands and
recording stars. Also shown are the tents for riding seminars,
venders, autograoh sessions with the Ducati Corse riders Loris
Capirossi, Troy Bayliss, Ruben Xaus. Plus the Ducati Performance
Parts and Apparel stores, dyno tuning and repair services
for your bike, full restaurant services, a swimming pool,
free massage therapy, free track riding/racing session if
you brought your bike and leathers, new bike demo riders,
pit walks inside the Corse World Superbike and MotoGP Teams
pits with their race bikes and riders and engineers, free
bike wash by bikini clad models, sand court vollyball with
cheerleaders, stunt rider show, custom bike contest, military
attack hilicopter exhibitions, cross-country bike tours, and
a suprise free dinner on the tracks starting line on Saturday
night, and a gift bag with commerative WDW2004 T-Shirt and
Pin all as part of the 1-week Euro $90 or $50 weekend ticket
DUCATI WEEK 2004: IT’S A RECORD!
Ducati throws a party and does it right with
over 45,000 Total Week Attendance at the Misano GP Circuit
for WDW 2004
Misano, Italy, May 17-23rd: World Ducati
Week, the international meeting of the Ducati community, established
another record with the recently concluded fourth edition.
The event was a fantastic success in every way and attracted,
entertained and thrilled tens of thousands of motorcyclists
who flocked to the beautiful seaside Misano Adriatico GP Trackin
Italy from the four corners of the Earth between Monday 17th
and Sunday 23rd of May to prove their passion for the Ducati
Legend, its motorcycles, people and lifestyle..
than just a consuming passion, the Ducati passion is one that
pulls in numbers too. Attendance was estimated at over 45,000.
19,000 tickets were sold, and nearly half of these were weekly
passes, purchased by those (countless) individuals who could
not think of missing even one of the events that Ducati organised
for its fans to animate this great international event that
inspires the entire motorcycling community.
The seven super-intense days reached their peak on Saturday
22nd May, when the largest number of Ducati enthusiasts, estimated
at around 13,000, was recorded. This colourful invasion of
Misano Adriatico’s Santa Monica race-track provided
an unmistakable sound track of Ducatis to complete an exceptional
also made a major contribution to the success of the event
by managing the website dedicated to WDW2004 and providing
an incredible amount of information before, during and after
the meeting, exponentially increasing the event’s exposure
to the many members of the Ducati public who for one reason
or another were unable to take part directly. Thanks to Ducati.com
these fans were at least able to take part virtually. The
figures speak for themselves: during the week from 17th to
23rd of May more than 350.000 visits were made to the WDW2004
the many activities organised for participants at WDW 2004,
those promoted by the Ducati website proved a particular success.
The top scorer was the “I WAS THERE. WERE YOU?”
event that attracted hundreds of enthusiasts during the WDW
weekend (21st-23rd May). Ducati.com staff took snaps of the
people or situations they considered interesting. The resulting
photos were published (starting from the 26th May) on the
www.wdw2004.com web site. All those immortalised in this way
and all others who simply want to keep a memento of this unforgettable
experience, can download the shots they want, vote for their
favourites, send e-cards with their own photo or even, thanks
to sterling cooperation by E-shirt, order a print of their
chosen photo on their selected T-shirt design. More than 1,300
images are available. In the first 30 minutes of going online
were recorded approximately 35,000 visits.
let’s not forget the Ducati Garage Challenge, the competition
to find the best special that began before WDW with the selection
of the 30 best bikes from those entered on the Challenge site.
It continued at Misano, leading up to the announcement of
the three category winners and their prizes, including awards
from the official Ducati team riders.
what firmly placed this fourth edition of WDW in the annals
of history was the announcement made by the CEO of Ducati
Motor Holding, Federico Minoli. On Saturday evening Minoli
personally announced the official birth of the Desmosedici
Racing Replica engine to the Ducati world. The announcement
was the official beginning of the road-going Desmosedici development
process. This limited edition machine is destined for a lucky
few Ducati enthusiasts who will enjoy the maximum expression
of Ducati Racing technology as well as the unique professional
competence of Borgo Panigale’s R&D department. Another
two years will have to pass before the first machine becomes
available, so all you can do for the moment is book one and
wait for WDW2006 when the very first bikes will be handed
over on the very same stage from which the announcement was
made this time around.
has been the best, most entertaining and most successful WDW
in our history,” commented Minoli at the end of the
spectacular parade of thousands of motorcycles from Misano
to Rimini. “The level of involvement has been tremendous,
and the participants have been the event’s real protagonists.
The Ducati tribe has again shown its passion for motorcycling
and for the legendary Ducati name. We are a great family,
united and strengthened by our passion for riding. It’s
a pity we’ll have to wait two years before the next
WDW, but we’ll start organising it tomorrow! Let’s
hope we can put together another week just as great, just
as entertaining and just as passionate as this one. I’ll
see you all at WDW2006!”
WDW2004 Complete Coverage and Photos HERE
and Ruben get down to the real nitty gritty
Where else but at World Ducati Week can you attend Ducati
University and have Team Ducati Corse Director Claudio Domenicali
(above left) explain the intimate design details of the Desmosedici
MotoGP bike, or have World Championship rider Ruben Xaus (above
right) explain the intricaticies of the Misano race track
before you go out and ride it.
why isn't the Ducati MotoGP bike a front runner this year,
like last, we asked.? "We designed an all new chassis
and engine this season which is much better then last year's
bike. But we really didn't have much time to test the new
bike's setup before the racing season began, and what threw
everything off was the changes to smaller 16.5 inch tires
and wheels. Last week we tested all day with Loris and Troy
at LeMans and really got the bike dialed in where it should
be. Troy matched the track lap record easily and said 'I wish
I had this bike setup for the start of the season'. We expect
to see much better results beginning at the next race."
the complete exciting WDW2004 story and photos go HERE!
to right: Claudio Domenicali, Frederico Minoli and Gianluigi
Mengoli announce the Desmosedici Racing Replica on stage to
fans at World Ducati Week on Saturday night.
Desmosedici Racing Replica
announced for production at World Ducati Week
Adriatico (RN) 22 May 2004: Just
as we predicted here in Pit Lane News 2 weeks ago, Ducati
used the showcase of World Ducati Week 2004 (their the giant
bi-annual meeting of Ducati fans from around the world), in
a fitting culmination of a week of events, sport, entertainment
and, above all, motorcycles to announce: Ducati has launched
the Desmosedici Racing Replica development project! The red
Borgo Panigale, the Italian MotoGP bike which has fascinated
fans from around the world, will soon be available!
gives the official go-ahead for the project, which will make
the motorcycle available within two years. This is naturally
a limited edition, as is right for a product conceived as
the first true MotoGP replica. The new frontier of Ducati's
technological evolution, embodies all the fundamental features
of the motorcycle competing in the MotoGP World Championship,
ridden by Troy Bayliss and Loris Capirossi. The Desmosedici
RR is another confirmation of Ducati's vision, as well as
the company's ability to transfer their experience of the
world of racing to a bike intended for the road.
Minoli (President and Managing Director, Ducati Motor Holding)
called Gianluigi Mengoli (Technical Director, DMH) and Claudio
Domenicali (Managing Director, Ducati Race Division) to the
stage to represent the two technological centres of the company.
Together they are the driving forces behind this exceptional
project. Together with Troy Bayliss and Loris Capirossi the
Desmosedici RR engine was presented to the public for the
very first time, as the heart of this jewel in the crown of
Ducati technology, which was received with unbridled enthusiasm
by the public.
important occasion, a historical announcement, yet another
dream come true. The Desmosedici RR is the maximum that Ducati
technology has to offer, in line with the tradition embodied
by every motorcycle we produce: from race to road bikes."
Federico Minoli said from the stage. " We are pleased
to face such a challenge which, even if only in a limited
number of bikes, will be the dream of all Ducati fans. An
exclusive motorcycle which stands for the passion and ingenuity
which are the heart of our company's identity. Naturally the
two cylinder engine is, and will always be, the Ducati engine
par excellence, destined to be the hallmark of all our products,
our past and our future.
"Today we are launching an ambitious, important project:
it will be two years before the Desmosedici RR will be available,
but we wanted to celebrate this historic occasion with all
of you. We look forward then to WDW 2006, where we will deliver
the very first Desmosedici RR right here, on this very stage,
at another great Ducati festival, an event we can all share
and enjoy together."
of the Desmosedici RR will feature Ducati's traditional desmodromic
timing ensures rigorous valve lift parameters up to the highest
engine speeds, and is the perfect match for the modern architecture
of the four cylinders in L-layout, resulting in a masterpiece
of precision mechanics; with 989 cc total displacement and
four valves per cylinder, the Desmosedici RR engine will certainly
be a new benchmark for the international motorcycle industry.
used is at the cutting edge of modern production, a methodology
which up to the present time was only available for race bikes.
The cam shafts (two per cylinder bank) are driven by gears:
a sophisticated, reliable solution which ensures maximally
precise timing in all conditions.
of the replica does not finish here: the dimensions are exactly
the same as those of the MotoGP, as is the six-speed gearbox,
which maintains its racing design and can be removed as a
The lightweight and durability targets have led not only to
optimisation of the design of the components, but also to
the use of the most prestigious and exclusive materials: sand-cast
aluminium alloy crankcase and cylinder heads, titanium con-rods
and valves, plus magnesium engine covers.
The engine is the heart of this fantastic motorcycle, but
the chassis components are of no less high quality and incorporate
the most advanced solutions, with the characteristic steel
tubing trellisframe and the most refined componentry, all
covered with an exceptional carbon fibre fairing whose aerodynamics
were designed by Alan Jenkins, who was also responsible for
the design of the Desmosedici MotoGP. The replica bike's final
shapes has not yet been decided, but it only natural to assume
that it will follow the lines, and technical and aerodynamic
solutions of the racing version.
of this jewel of a bike will be equally exclusive: Ducati
intends to limit production to no more than one bike per day,
assembled with the fanatical attention to detail and extraordinary
skills of the race division. The project schedule has been
defined and the first bikes will be available from Spring
2006. The Ducati Desmosedici RR will have a sale price of
around 50,000 Euro ($60,000 US). Owners of the 999R will have
priority in reserving the new bike. More information will
be available on the official Ducati.com website starting from
next July 1, 2004.
told us the Desmosedici was being put into production because.
" Ducati always races what it sells." But production
of the Desmosedici would also homologate it for racing in
World Superbike in 2006 should Ducati need to counter attack
any high horsepower return to the class by the Japanese manufacturers
with a production MotoGP based superbike of their own. But
for the present Ducati intends to stay with their proven V-Twin
Testastretta engined 999 Superbike
AMA Superbike Chammpionship. Round 5
Bostrom scores his 4th consecutive Pikes Peak Win,
and Ducati's first AMA National Superbike Win of the Season
Fountain (Colorado) - Sunday May 23, 2004:
Parts Unlimited Ducati Austinís Eric Bostrom rode his
Ducati 999 to a superb win in the AMA Superbike race at Pikes
Peak today, emerging victorious after fighting off challenges
from runner-up Jake Zemke (Honda) throughout the grueling
48-lap battle. Eric led every lap of the race after taking
the lead in turn two of the opening lap.
from Las Vegas, Nevada qualified seventh but overnight changes
to his Ducati 999R helped him win his 12th career AMA Superbike
victory, and the first for Ducati in AMA competition since
Ericís brother Ben won at Brainerd in 1999 on a Ducati
good for Ducati, Michelin and me to get our first win as a
team" a jubilant Bostrom said after the race. "We've
done a lot of hard work together and havenít gotten
the win weíve wanted until today. We made some definite
headway this weekend, getting better balance with the Ducati
999 that helped me push harder. The level of competition is
so high in AMA Superbike right now ñ to win this race,
one of the toughest we have on the tour, makes it feel even
immediately broke to the front of the pack from his second-row
starting position and gradually increased his lead lap after
lap. By lap 14 Eric had opened up a gap of just over three
seconds and seemed headed for an easy fifth win at the 1.3
mile track when Zemke, who had broken free from a battle with
series points leader Mat Mladin (Suzuki), chased down the
Ducati until the gap was a mere .104 seconds with 17 laps
was great from the start. I was building a gap by a couple
tenths on every lap and I thought that if I could keep it
up I'd get my first win without any drama,î explained
Eric. ìBut then Jake started chipping away at my lead
even though I was turning good lap times.î In spite
of the continued pressure, Eric kept his focus and slowly
rebuilt his lead, eventually winning the race with a 1.135
second margin of victory.
Racing Manager Tom Bodenbach was pleased with the entire teamís
effort. ìEric had some changes he wanted us to make
last night and the guys stayed late to get it done. He liked
the bike better this morning in practice and his lap times
really came down to the level where we felt he would be competitive
in the race. Eric rode with a lot of heart today and it showed."
I'd be lying if I said it wasn't a nail-biter" said team
owner Terry Gregoricka."But it was a great race to watch
and an even better one to win! Eric, Michelin, Ohlins and
all the guys on our team. Everybody's done so much to get
this win today."
America hosts round 6 (races 9 and 10) of the AMA Superbike
Championship at Elkhart Lake, Wisconsin on June 4-6.
RACE: 1. E Bostrom (Ducati); 2. Zemke (Honda); 3. Yates (Suzuki);
4. Duhamel (Honda); 5. B Bostrom (Honda); 6. Mladin (Suzuki);
POINTS: 1. Mladin 268; 2. Zemke 249; 3. Duhamel 245; 4. E
Bostrom 184; 5. May 175; 6. Acree 156; etc.
to premier new Ducati based Sport Cruiser
at LA Calendar Motorcycle Show July 17-18th
April 30th, Los Angeles, CA - FastDates.com
is excited to announce that designer and race car fabricator
Mark Savory of MotoCreations.com
based in Chandler, Arizona, will use the Los Angeles
Calendar Motorcycle Show, held the July 17-18th 2004
weekend at the Queen Mary in Long Beach,CA, to premier in
public his exciting new MotoCreations.com sport cruiser
prototype bike based on Ducat'si venerable Monster with
the new DS1000 engine.
Ducati and custom Harley owners are affluent enough to have
more than one bike in thier garage, and many owners have
bikes from both genres. However, the current motorcycle
cruiser market has little to offer in a bike with the attibutes
and advantages of both generes: a cool looking cruiser for
bike night with your buddies and crusin' the strip, along
with the performance and reliability and sound of a V-Twin
production based sportbike.
decided to start his new company MotoCreations.com
to create the right type of bikes the market was missing.
The new MotoCreations Ducati based Sport Cruiser concept
bike offers that in spades, and potentially at a very
affordable price should it be put into limited production
by Savory or mass produced by a manufacturer like
can see the world premier of the new MotoCreations
Ducati based cruiser at the July 17-18th LA Calendar
Motorcycle Show, along with many other sportbike attractions
including the Jardine West Coast Horsepower Dyno Shootout,
and The Las Vegas Extremes stunt riding team starring
Pauly Sherer and beautiful JoJo Farmer. Complete information
is available at http;//www.FastDates.com/BIKESHOW.HTM
Las Vegas Extremes will also be at this year's LA
Calendar Motorcycle Show with beautiful 19-year old
model JoJo Farmer doing crazy shit like this. Meet
JoJo in person and get her newest stunt riding video
Las Vegas Extremes will be featured at this year's LA Calendar
Motorcycle Show with beautiful 19-year old model JoJo Farmer
doing crazy shit like this. Meet JoJo in person and get
her newest stunt riding video LVX Girls! Details HERE.
New Aprilia 450 Supermoto - Aprilia.com has been showing
this photo of a new Aprilia AF1 450Supermoto single cylinder
bike featuring an aluminum Ducati style trellis frame, but
with no details yet on production, price and when it will
be available for sale.
Join a beautiful Russian girl in a dramatic bike ride to the atomic
wasteland of Chernobyl
No Frankie Chili for
Laguna Seca World Superbike?
Early 2004 season SBK World Superbike Championship points leader
Frankie Chili let us know this past week at WDW2004 that his PGS-1
Ducati team did not currently have the budget to attend the Laguna
Seca USA WSB race in July. It is heartbreaking that the most popular
and fastest rider now in the World Superbike series can not afford
to contest the USA round.
the WSB points lead up until the Monza round last week when his
two Ducati Superbikes suffered blown engines on the warmup lap,
and then after a bike change, on the start going into the first
us the team needs just $20,000in traveling expenses to contest
the Laguna Seca race. If you, or some company would like to sponsor
last year's Laguna Seca race winner for this year's race please
contact Frankie in the USA through Tim Saunders
ph (01) 310-521-9802
Going into the Monza WSB round in Italy last week, we asked Ducati
Racing press manager Julian Thomas - Wasn't Ducati excited to
have a popular privateer team like Frankie Chili and PGS-1 leading
the SBK Championship on a Ducati, particularly so the factory's
Ducati Corse team couldn't be accused of steam rollering the WSB
series again this year?
Ducati was happy that a customer team like PGS-1 was doing so
well. But from a marketing standpoint they didn't want another
team winning races with the previous generation 998R Superbike
(although it is still highly competitive, particularly since Frankie
runs the latest Testastretta 999R engine )
-a bike which they were no longer selling to the public.
And second, Team Ducati Corse has an obligation to its many sponsors
like Fila to win the WSB Championship. So Team Ducati Corse will
always do its best to win races and championships, no mater how
well other privater teams might be doing in the same Championship
on their Ducati bikes.
Race Team Budget
During our recent exclusive tour of the Ducati Corse Race Shop
in Bologna, Ducati Superbike Press Manager Julina Thomas told
us the Ducati Corse race team had a budget this year of $32 million
dollars shared between MotoGP and Superbike, with some 120 employees
working in the deparment. Thats out of a factory with just 1000
employees total who build around 40,000 motorcycle per year.
we don't sell enough motorcycles to justify our huge expenditure
for racing," explained Julian. "Around 3/4s of our racing
budget comes from our major sponsors like Marlboro and Fila.
will always be involved in World Superbike because we believe
first and foremost in racing the bikes which we sell to the public
and that means Superbike. We are involved in MotoGP to elevate
the name and image of Ducati in the world motorcycle market as
an industry leader. And I believe this is what we are doing very
If 3/4s of
Ducatis $32 million dollar race budget comes from its sponsors,
then the remaining $8 million dollars comes from the 40,000 bikes
per year sold to customers which works out to just $200 per bike.
A pretty good deal to own a pretty cool bike with the latest technology
from a World Championship winning manufacturer.
Corse Race Team moving to new facility
On our visit to the Ducati Corse race team shop housed behind
locked doors in Ducati's Bologna motorcycle factory we only found
the MotoGP team in residence. The expanded growth of the race
team into MotoGP, together with increased motorcycle production
in the factory, has forced the Corse Superbike team to move to
a new building across town. It is expected the MotoGP team will
move to the new building as well by the end of the 2004 season
as sales of new Ducati motorcycles continues to grow and more
production space is needed at the main factory.
The 2004 FastDates.com Calendars
click to order now!
Janelle, Chandi and Joanna Krupa get down to work
in the 2004 Garage Girls calendar available right here.
Capirossi tests the improved "Evolution" model Desmosedici
May 25th - “We’ve come up with this evolution of the
Desmosedici 2004, very different from the bike that we had used
in the race, but which seems to work much better than the previous
race at Le Mans wasn’t too bad after all; at least we managed
to score some points, and we were fairly competitive compared
to how things had gone until then. However, we worked even harder
after the GP – we stayed at Le Mans for an extra test day
and really worked hard, the weather smiled on us at last, it was
a beautiful day and we managed to test a lot of things.
We are really happy about how this test went. We tested both versions
of the Desmosedici. The 2003 Desmosedici seemed to work a bit
better than the 2004 version initially, but then we introduced
some modifications in this year’s model and now we’ve
come up with this evolution of the Desmosedici 2004. It’s
very different from the bike that we had used in the race, but
it seems to work much better than the previous two versions. All
this makes us very positive about the Italian GP. We’re
certainly heading for Mugello in higher spirits and with renewed
I spent all
of last weekend at WDW (World Ducati Week), a very important Ducati
event which is held every other year at the Misano circuit, and
I loved being among so many fans. Sometimes it’s not easy
to handle such a big crowd; I must say that the weekend was harder
work than a racing weekend, but the feeling that you get from
your fans on occasions like this is something unique.
At WDW, I
also had the once-in-a-lifetime chance of flying on the new Mangusta
helicopter, the newest model used by the Italian army. It wasn’t
the first time in a chopper for me, but I had never tried this
model before. It was incredible. In-flight, I also had a chance
to actually control the thing – it was scary!! It’s
not an easy machine to fly but the thing that impressed me most
is how smooth it is and the speed that it reaches mid-air.
thing that happened at the weekend was our CEO Federico Minoli’s
announcement on Saturday night: a new Ducati Desmosedici replica
will be produced, hopefully from 2006. I had been looking forward
to this announcement. I’m sure that they’ll sell all
the bikes before they’re even made!
I’ll be at Varano to teach at my safe riding school, and
then I’ll spend two days at my parents’ before moving
on to Mugello for the next GP. Last year we did really well on
this beautiful Italian track and hopefully it will be the light
at the end of the tunnel for us this year.
I look forward to seeing you all at the Ducati Grandstand in Mugello...
see you soon!
Resumes Full Production
Release, May 15th - APRILIA has announced that, following intense
business discussions over the past few weeks, it has secured a
financing agreement with the pool of banks that control its credit.
in negotiations by Interbanca and Caretti & Associati, the
company has obtained sufficient credit lines to resume full production.
The agreement grants new credit lines for a total amount of €30
million and extends the effectiveness of existing ones. Taking
into account this money with its global credit lines, Aprilia
has credit totalling around €180 million.
It is difficult
to evaluate the extent to which this secures the firm's future,
a complex matter that ultimately depends on a huge number of different
What is guaranteed is that all models will continue to be made
and dealers' orders will be met. This is particularly crucial
news at this time, during what is the most important part of the
the second largest producer of scooters and motorbikes in Europe,
with a range of products from 50cc mopeds to 1,000cc V-twin superbikes.
Its brand-popularity was never in question - owners and enthusiasts
will feel relieved to know that development will go on.
of the company's new industrial plan dictates reorganisation in
order to reduce costs and increase operational efficiency. Phase
two makes clear the need to secure investors, both financial and
industrial, to guarantee the long-term advancement of the three
prestigious brands - Aprilia, Moto Guzzi and Laverda.
American launches "Explicit Performance"
-a sexy new Advertising Campaign featuring
beautiful new Iron & Lace calendar model and World Superbike
girl Andra Cobb
Mikuni American, manufacturer of the industry leading Mikuni
HSR 42/45/48 Performance Carburetors for the American V-Twin
market and a sponsor of the popular Iron & Lace Custom Motorcycle
& Pinup Model Calendar, has kicked off an exciting and sexy
new advertsing campaign in 2004. The advertising campaign is being
produced by Gianatsis Design Associates, Mikuni's advertsing agency
and publisher of the popular Iron & Lace Calendar.
President of Marketing, Lee Chapin explains the radical new advertising
approach for the otherwise conservative Japanese fuel induction
manufacturer which supplies many of the origional equipment carburetor
and fuel injection systems and components found on vehicles from
many of the world's top motorcycle and automobile manufacturers.
the introduction of the HSR smoothbore carburetor line back in
the 1980's, Mikuni has relied on a straight product shot of the
carb with a lot of descriptive text to let the consumer about
the exclusive performance features and advantages our HSR carburetors
offer compared to original equiment and other aftermasrt carburetors.
Now, some 15 years later that original advertsing concept combined
together with our other marketing programs like appearances at
major consumer and dealer events, and our sponsorship of the Iron
& Lace Calendar featuring many of America's top custom bike
builders using Mikuni HSR carburetors, Mikuni has successfully
established itself as the leading brand for performance carburetors
in the V-twin market worldwide.
it was time for a fresh new approach towards marketing the HSR
carb, one that was completely new to the industry and hadn't been
done before. Because of our name recognition in the motorcycle
industry we felt an image ad featuring just a photograph with
minimal text was the way to go. Together with our advertising
agency Gianatsis Design we discussed numerous images concepts.
suggested, 'Why not have one of the beautiful calendar models
hold the HSR carburetor!' But the carburetor would be too small
in proportion when held by a model, and how would she be dressed?
Which led us to the idea of having the HSR carb placed on a V-twin
motor with the model placed behind the motor, hugging it. The
motor would be large enough that the model could appear to be
nude sitting behind it without anything being revealed. And with
minimal or no copy in the ad it would really grab people's attention,
make them stop to figure out what the ad was all about."
and Talent Agency in Santa Fe Springs, CA, refered photographer
Jim Gianatsis to a new model named Andra Cobb. Andra was booked,
sight unseen, and proved to be one of the most beautiful, and
the nicest models Jim Gianatsis has ever worked with. The shoot
came out incredible, Lee Chain was estatic, and the new 2004 Mikuni
HSR ad campaign photos were in the can and wrapped in less than
2 hours. Look for the new Gianatsis Design produced Mikuni ad
campaign "Explicit Performance" featuring Andra Cobb
in all the major industry V-Twin magazines this year.
But the story
doesn't end there. Andra Cobb proved to be so beautiful, and such
an enjoyable model to work with that Jim booked her again, immediately,
to shoot for all the 2005 FastDates.com Calendars including Iron
& Lace which will premier at the Los Angeles Calendar Motorcycle
Show July 17-18th 2004.
will be able to meet her there in person where she will be signing
a free Mikuni "Explicit Performance" Poster in the Mikuni
booth. Andra will also be working with Jim the weekend before
at the World Superbike Weekend on July 9-11th at Laguna Seca Raceway
in Montery where she will be one of the official SBK Fast Dates
Calendar models and Team Ducati Corse umbrella girl for World
Superbike Championship points leader Regis Laconi. Additional
information on the Bike Show HERE,
the Calendars HERE, and a portfolio
of Andra's modeling photos are HERE.